3501MO0987
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Partnership and Network Management in Tourism
This course is divided into two parts. The first part deals with more qualitative aspects of network theory and tourism while the second one focuses in the more quantitative approaches.
The aim of the first part of the course provides an overview of the social and management theory relevant to understanding the operation of people in extended groups which are here viewed as networks. It provides a history of network thinking, some applications of network theory and analysis to tourism and an introduction to the basic concepts of network analysis.
The course will cover the history, classic literature and basic concepts of social networks. It will discuss a number of related topics and issue such as that of stakeholders in a network, their importance and how many issues of tourism destination marketing and management may be considered from a network perspective.
The course will also examine the usefulness of network theory for understanding the diffusion of innovations and knowledge, the concept of social capital and inter-organizational collaboration and competition.
The focus of this part of the course is on networks within tourism destinations and a variety of examples from Australia and other countries will be discussed.
The aim of the second part of the course is to offer an overview of the theory of complex networks and to provide examples of application to the field of tourism.
The interest in complex networks, in the last decades, has followed the growth of computer networking on a global scale (e.g. Internet and the Web). New interdisciplinary work, carried out by a wide range of scientists with different backgrounds (physics, mathematics, economics, sociology, biology etc.) has led to the study of a large number of applications which have developed a wide range of analysis techniques and models and provided important insights.
The characteristics of tourism make it a very difficult subject to be defined with a reasonable accuracy. Terms
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6,00
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