Universitat de Girona

Guia de matrícula

Assignatures curs 2010-2011

Màster Universitari en Gestió del Turisme/ Tourism Management (IU), pla d'estudis de 2007

 

 

Dades generals


Assignatures


Abreviatures utilitzades

 

Primer curs

Codi

Títol assignatura

Descriptor

Tp

Crèdits

G

D

3501MO0912

LEISURE AND TOURISM ECONOMICS

OB

6,00

A

1

3501MO1014

PROJECT MANAGEMENT

OB

8,00

A

1

3501MO1049

STRATEGIC COMMUNICATION

OB

8,00

A

1

3501MO1053

SUSTAINABLE TOURISM DEVELOPMENT

OB

8,00

A

1

Segon curs

Codi

Títol assignatura

Descriptor

Tp

Crèdits

G

D

3501MO0749

Contractual arrangements in the management of tourist products and destinations

OB

3,00

A

1

3501MO0757

Cultural tourism in urban destinations

Disseny d’estratègies turístiques a escala local. Modalitats de turisme a les ciutats. Anàlisi de demanda potencial. Marc normatiu urbanístic. Criteris i condicionants.

OB

3,00

A

1

3501MO0987

PARTNERSHIP AND NETWORK MANAGEMENT IN TOURISM

This course is divided into two parts. The first part deals with more qualitative aspects of network theory and tourism while the second one focuses in the more quantitative approaches. The aim of the first part of the course provides an overview of the social and management theory relevant to understanding the operation of people in extended groups which are here viewed as networks. It provides a history of network thinking, some applications of network theory and analysis to tourism and an introduction to the basic concepts of network analysis. The course will cover the history, classic literature and basic concepts of social networks. It will discuss a number of related topics and issue such as that of stakeholders in a network, their importance and how many issues of tourism destination marketing and management may be considered from a network perspective. The course will also examine the usefulness of network theory for understanding the diffusion of innovations and knowledge, the concept of social capital and inter-organizational collaboration and competition. The focus of this part of the course is on networks within tourism destinations and a variety of examples from Australia and other countries will be discussed. The aim of the second part of the course is to offer an overview of the theory of complex networks and to provide examples of application to the field of tourism. The interest in complex networks, in the last decades, has followed the growth of computer networking on a global scale (e.g. Internet and the Web). New interdisciplinary work, carried out by a wide range of scientists with different backgrounds (physics, mathematics, economics, sociology, biology etc.) has led to the study of a large number of applications which have developed a wide range of analysis techniques and models and provided important insights. The characteristics of tourism make it a very difficult subject to be defined with a reasonable accuracy. Terms

OB

6,00

A

1